FRAMED

UNRESTRICTED DRAMA
MEETS INFINITE DEFINITION
DISCOVER OUR
NEW BROW AND MASCARA
COLLECTION

NEW! MASCARA

Featuring a lineup of 3 NEW MASCARAS, next dimension volume, exaggerated length and curl leave little to the imagination.
SHOP NOW

NEW! ALL SET CLEAR
EYEBROW GEL

Effortlessly tame and shape brows for a subtle everyday look or brush and set for a prominent feathered effect.
SHOP NOW

NEW! ARCH REHAB
TINTED EYEBROW GEL

Sculpt, groom, and tint for long wearing, natural definition, without feeling stiff or greasy.
SHOP NOW

Discover Our
New BROW AND MASCARA
COLLECTION ​

Framed

30% OFF WITH CODE NPBF30
Extend Yourself Lengthening MascaraExtend Yourself Lengthening Mascara
30% OFF WITH CODE NPBF30
ALL-OUT VOLUMISING MASCARAALL-OUT VOLUMISING MASCARA
30% OFF WITH CODE NPBF30
Next Dimension Lash Boosting MascaraNext Dimension Lash Boosting Mascara
30% OFF WITH CODE NPBF30
Arch Rehab Eyebrow TintARCH REHAB TINTED EYEBROW GEL
30% OFF WITH CODE NPBF30
ALL SET CLEAR EYEBROW GELAll Set Clear Eyebrow Gel
30% OFF WITH CODE NPBF30
SKETCH POT GEL EYELINERSKETCH POT GEL EYELINER
30% OFF WITH CODE NPBF30
Neo Noir Liquid Liner-
30% OFF WITH CODE NPBF30
LUXE LIDS EYE STIXLUXE LIDS EYE STIX
30% OFF WITH CODE NPBF30
SOUL-MATTE LONGWEAR LIPSTICKSOUL-MATTE LONGWEAR LIPSTICK
30% OFF WITH CODE NPBF30
TAKING SHAPE LIP LINERTAKING SHAPE LIP LINER
30% OFF WITH CODE NPBF30
Curl Gurl Eyelash Curler-
30% OFF WITH CODE NPBF30
EYEBROW PENCILEYEBROW PENCIL
30% OFF WITH CODE NPBF30
LASHES HALFSIESLASHES HALFSIES
30% OFF WITH CODE NPBF30
LASHES DONT BE DRAMATICLASHES DONT BE DRAMATIC
30% OFF WITH CODE NPBF30
LASHES FAN SEE NANCYLASHES FAN SEE NANCY
30% OFF WITH CODE NPBF30
LASHES DONT CROSS MELASHES DONT CROSS ME
30% OFF WITH CODE NPBF30
LASHES THE FINER THINGSLASHES THE FINER THINGS
30% OFF WITH CODE NPBF30
LASHES I SEE YOU LOOKINLASHES I SEE YOU LOOKIN
30% OFF WITH CODE NPBF30
LASHES FOR THE GRAMLASHES FOR THE GRAM
30% OFF WITH CODE NPBF30
LASHES INDIVIDUALITY SUBTLELASHES INDIVIDUALITY SUBTLE
30% OFF WITH CODE NPBF30
LASHES INDIVIDUALITY MEDIUMLASHES INDIVIDUALITY MEDIUM
30% OFF WITH CODE NPBF30
LASHES INDIVIDUALITY MAXLASHES INDIVIDUALITY MAX
30% OFF WITH CODE NPBF30
EYELASH GLUE
Elevate your eye makeup with Framed, our new Eyebrow Gel & Mascara Collection. Define your brows and enhance your lashes effortlessly with our range of mascaras and brow gels.

Indulge in the transformative power of our high-performance mascara range, designed to lengthen and volumise your lashes with a single stroke. Immerse yourself in the world of glamour as you discover a variety of eye makeup looks for any occasion, ranging from natural-looking to bold and dramatic lashes.

Whether you desire bold and defined brows or a more subtle, refined look, our eyebrow gel is the ultimate tool to sculpt your brows to perfection. Effortlessly shape and fill in sparse areas to create a polished look that complements your unique features with our tinted brow gel. For an au naturel radiance, our clear brow gel gently shapes and tames unruly eyebrows, leaving them with a natural definition that lasts. Our long-lasting formula ensures that your brows stay in place, no matter what the day brings.

Welcome to a realm of effortless application and seamless blending, catering to makeup enthusiasts and connoisseurs alike. Our curated brow and lash products embrace all skill levels with ease and sophistication, ensuring that your eye makeup becomes an art form.

Explore our comprehensive eye makeup collection to discover the finest eyeshadows and eyeliners that perfectly complement your desired look, completing your captivating gaze.

Elevate your beauty game with Framed, and let your eyes make a statement that will leave a lasting impression throughout the day and night.