BEAUTY

(noun) /’bju:.ti/

1]We believe it’s a feeling, a born-from-within superpower which radiates outwards to the world, your world. We see the individual – not the crowd – and we’re here to work with every face, to empower and to bring your goals and aspirations to life. We understand that when you look good, you feel good - and that’s exactly what we’re here to do. You, just better.

ABOUT THE BRAND

Napoleon Perdis Cosmetics is Australia’s leading makeup brand, with 30 stores and over 500 independent stockists Australia-wide. 

Founded more than 25 years ago, the brand remains at the forefront of product innovation, makeup education and sophisticated, prestige beauty. Our philosophies of ‘Education is Everything’ and empowerment are the beating heart of the brand, reinforced in our stores all around the country and through our Makeup Academy. We see the individual – not the crowd – and we’re here to work with every face, no their matter age, ethnicity or lifestyle, to embrace and bring their goals and aspirations to life.

Loved by millions, our cult products have stood the test of time in the ever-changing and expanding cosmetic landscape. We believe one size doesn’t fit all, and are proud our products are accessible to everyone, from the makeup expert, to the beauty beginner, we’re here to ensure confidence, strength and control are always in our customer’s hands. We strive to deliver innovation our customers can see and feel. To empower and inspire, while building trust and loyalty. 

BRAND HISTORY

An internationally-renowned makeup artist and experienced educator, Napoleon Perdis launched the Napoleon Perdis Makeup Academy in 1992 on Sydney’s vibrant Oxford Street with the vision of inspiring, educating and supporting the next generation of makeup artistry talent. Seeking to democratise makeup ever since picking up his first makeup brush at the age of 13 to help his mother prepare for an event, Napoleon opened his first concept store in Sydney’s Paddington in 1995, boasting a full cosmetics collection. Vivid, vivacious colour soon became his trademark and Napoleon’s reputation propelled him into editorial work for magazines, television and international red carpet events, in turn making him a regular household name and allowing him to spread his glamour gospel and makeup trends worldwide - and who doesn’t know his famous quote ‘Not to Prime is a Crime!’. Since its founding, the Napoleon Perdis Makeup Academy has had over 25,000 budding makeup artists pass through its doors and offers future beauty enthusiasts a rigorous education program strongly emphasising makeup education as its foundation – an homage to the brand’s original founder.