The best foundation I have
"The best foundation I have ever used sits on my skin beautifully to give me a flawless look it’s my go to for everyday"
Please note: The SPF component in Stroke of Genius shades (Look 1, 2B, 3 and 4) has 6 months or less remaining on its SPF efficacy. The product itself remains safe and performs as intended; however, for optimal sun protection, we recommend applying your preferred SPF prior to foundation application. Add BYOSPF discount code at check out to receive 30% off.
Your foundation just got a serious upgrade. Stroke Of Genius Liquid Cashmere Foundation delivers medium coverage with a sumptuous, smooth-as-silk finish that feels as luxurious as it looks. The genius built-in brush applicator twists on and off for mess-free application - perfect for your handbag, your desk drawer, or anywhere you need flawless touch-ups. No separate brushes, no fuss, just effortless coverage wherever life takes you.
Here's the clever technology working for your skin: Soft-Focus Spheres minimise the appearance of fine lines and wrinkles, whilst Microlens Pure Light Technology enhances radiance and diminishes shadows for that naturally luminous finish. Velvet and Biopolymer Spheres act as gentle filters, smoothing skin texture for flawless results. The skincare bonus: antioxidant-rich Green Tea Leaf Extract, Japanese Knotweed Root Extract, and Vitamins C and E provide antioxidant benefits whilst delivering coverage in Stroke Of Genius Liquid Cashmere Foundation. Plus SPF20 for daily sun protection - because your skin deserves more than just coverage. No fuss, no filters - just that liquid cashmere finish that makes touch-ups effortless.
Blend and buff with the built-in brush. When building coverage, switch the brush to 'ON' and gently squeeze the tube until product flows into the brush then switch the brush to 'OFF'. Next, dab the brush on the back of your hand so the product disperses through the bristles then stipple the brush over any areas of the face that require more coverage.
Keep the brush applicator clean by washing it once a week. To clean the brush applicator: turn the nozzle to the ?off? position, run nozzle under tepid water and wash with your regular shampoo or soap. Remove excess water with tissue and allow to dry.
Q: What makes the Stroke of Genius Liquid Cashmere Foundation special?
A: Infused with skin-loving ingredients, it provides a silky-smooth, radiant finish that feels like a second skin. The formula balances hydration and coverage for a soft-focus glow that lasts all day.
Q: What skin types benefit most from this foundation?
A: Ideal for normal to dry skin types, it delivers a dewy, nourishing finish. Pair it with a smoothing base from our primer collection to enhance longevity.
Q: How should I apply this foundation?
A: Use the built-in brush applicator or your fingers to blend. Start with small strokes and build coverage gradually for a flawless, luminous result.
Q: Can I set this foundation with powder?
A: Yes — for a soft matte effect, lightly dust our Powder over areas prone to shine.
ACTIVE INGREDIENTS: OCTINOXATE (7.5%), TITANIUM DIOXIDE (4.0%). OTHER INGREDIENTS: WATER (AQUA), CYCLOPENTASILOXANE, BUTYLENE GLYCOL, PHENYL TRIMETHICONE, LAURYL PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE, SILICA, DIMETHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, DIISOSTEARYL DIMER DILINOLEATE, TOCOPHEROL, TOCOPHERYL ACETATE, ASCORBYL PALMITATE, POLYGONUM CUSPIDATUM (JAPANESE KNOTWEED) ROOT EXTRACT, CAMELLIA OLEIFERA (GREEN TEA) LEAF EXTRACT, CENTELLA ASIATICA EXTRACT, ECHINACEA PURPUREA (PURPLE CONEFLOWER) EXTRACT, POLYSILICONE-11, ALUMINUM HYDROXIDE, STEARIC ACID, HYDROGENATED LECITHIN, DISTEARDIMONIUM HECTORITE, CELLULOSE GUM, BISABOLOL, NYLON-12 FLUORESCENT BRIGHTENER 230 SALT, POLYVINYLALCOHOL CROSSPOLYMER, TRIBEHENIN, POLYURETHANE-40, PENTAERYTHRITYL TETRAISOSTEARATE, SILICA DIMETHYL SILYLATE, SODIUM CHONDROITIN SULFATE, ATELOCOLLAGEN, TRIETHOXYCAPRYLYLSILANE, METHICONE, SODIUM CHLORIDE, PENTYLENE GLYCOL, SODIUM DEHYDROACETATE, HEXYLENE GLYCOL, CAPRYLYL GLYCOL, PHENOXYETHANOL, DISODIUM EDTA, BHT, MICA, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Overall rating: 4.677852 / 5 from 149 reviews.
Stroke Of Genius Liquid Cashmere Foundation offers medium coverage with a smooth, silky finish. It features a built-in brush applicator for easy application and includes skincare benefits like antioxidants and SPF20. Customers appreciate its long-lasting wear and luminous finish, though opinions on the shade range and brush vary.
Review topics: ["weight","feel","texture","colour","formula","skin","look","service","coverage","shade","use","buy","foundation","finish","brush","application","match","cover","tone","makeup"].
"The best foundation I have ever used sits on my skin beautifully to give me a flawless look it’s my go to for everyday"
"I rarely spend the money on makeup. I LOVE this foundation and the attached brush. It is so easy to apply, and makes my skin look so natural. The process to find the correct colour was so beneficial, and while it looked pale to put on at first, it blends in so well. Love it!!"
"The best foundation! Ive been using for over 12 years and this is still the best. Perfect coverage and great colour matching!"
"I love this foundation. Looks natural and gives great coverage too. Wears all day long."
"Absolutely love it , so lightweight and gives me great coverage"
"I will never try another. Love it!!!"
"I love this on my face. Its ver light weight and lasts all day. I am a polynesian women so its really hard to find the right shade. This is perfect and photo friendly"
"Perfection"
"My favourite foundation, love the coverage and the colour, sits very well on the skin and gives a mice glow effect when wearing it."
"I love the make up so much so nice on my face"
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