OWN IT MASCARA

Your lashes, your rules. Own It Mascara is a vegan, mineral oil-free mascara that delivers root-to-tip definition with every effortless stroke, giving you the dramatic volume and length that commands attention. The luxe, creamy texture glides on smoothly whilst the innovative dual-sided wand builds exaggerated results that look professionally done - because your lashes deserve nothing less than show-stopping impact.

What's working for your lashes: enriched with Natural Plant Emulsifiers that condition lashes whilst ensuring even, rich-coated application that never clumps or flakes. The dual-sided wand gives you ultimate control - use the round side for building serious volume, then flip to the comb side for defining and separating every single lash. This buildable formula in Own It Mascara lets you go from everyday elegance to full glamour drama, all whilst keeping your lashes healthy and conditioned. No fuss, no filters - just that dual-sided magic that gives you dramatic impact exactly how you want it.

Apply your first two coats with the round side of the wand then finish by using the comb side to achieve added fullness at the base of your lashes.

Q: What’s special about Own It Mascara?
A: Own It Mascara gives instant confidence with rich pigment and curl-enhancing power. The custom brush captures every lash for maximum lift and definition — a must for statement eyes that truly own the room.

Q: Can I build up layers with Own It Mascara without clumping?
A: Yes — the buildable formula allows you to layer for volume or length without stiffness. Apply one coat for definition, or two to three for full, runway-worthy impact.

Q: Is Own It Mascara long-wearing?
A: It’s designed to stay flawless from morning to night, resisting smudges and transfer while maintaining flexible comfort.

Q: What’s the best way to remove Own It Mascara?
A: Simply use your regular eye makeup remover or micellar water. The formula releases easily without tugging or irritating the delicate eye area.

INGREDIENTS: WATER (AQUA), GLYCERYL STEARATE, COPERNICIA CERIFERA (CARNAUBA) WAX, RICINUS COMMUNIS (CASTOR) SEED OIL, ACRYLATES COPOLYMER, VP/HEXADECENE COPOLYMER, CETEARYL ALCOHOL, POLYVINYL ALCOHOL, GLYCERIN, MICROCRYSTALLINE WAX (CERA MICROCRISTALLINA), C12-16 ALCOHOLS, BENZYL ALCOHOL, CETETH-10 PHOSPHATE, DICETYL PHOSPHATE, PALMITIC ACID, SODIUM DEHYDROACETATE, LECITHIN, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM HYDROXIDE, SODIUM CITRATE, DEHYDROACETIC ACID, TOCOPHEROL, ASCORBYL PALMITATE, BHT, CITRIC ACID, IRON OXIDES (CI 77499).