LOOSE EYE DUST

Maximum drama, minimum fuss. Loose Eye Dust is a highly pigmented, reflective loose eyeshadow powder that comes housed in a clever canister designed for mess-free dispensing - giving you just the right amount of product every time without the chaos that usually comes with loose powders. The buildable, versatile formula transforms your eyes whilst doubling as a luminous highlighter, making it your multitasking hero for adding that touch of magic to any look.

What makes it work: the intense pigmentation delivers maximum impact with minimal effort, whilst the reflective finish enhances your eyes or highlights your features with that coveted luminous glow. The clever canister design ensures easy, controlled dispensing that prevents product wastage - no more sparkly surfaces or half your eyeshadow ending up on your cheeks. Whether you're aiming for subtle shimmer or bold metallic effects, Loose Eye Dust adapts to your vision without the usual mess and fuss. No fuss, no filters - just that maximum drama formula that gives you controlled dispensing and multitasking magic.

Start with product in the closed position, turn it upside down and lightly tap or shake to release dust. The sifter mechanism measures out enough shadow for one application.

Q: What makes the Loose Eye Dust a cult favourite?
A: Loose Eye Dust delivers dazzling, high-impact shimmer with finely milled pigments that catch the light beautifully. It’s versatile enough to wear alone, layer over eyeshadow, or mix with a primer for extra hold.

Q: How do I prevent fallout when applying Loose Eye Dust?
A: Press, don’t sweep. Use a damp flat brush or your fingertip to press the pigment onto the lid. This technique keeps shimmer in place and maximises colour payoff.

Q: Can I mix Loose Eye Dust with other products?
A: Definitely. Combine it with a sealing solution or primer to create a custom liquid shadow or highlighter. You can also layer it over cream products for added radiance.

Q: Is the Loose Eye Dust long-wearing?
A: Yes — when applied over a primer or sealing base, it stays vibrant and crease-free all day or night.

MICA, POLYETHYLENE TEREPHTHALATE, METHYLPARABEN, PROPYLPARABEN. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), CARMINE (CI 75470), MANGANESE VIOLET (CI 77742), BLUE 1 LAKE (CI 42090:2), YELLOW 5 LAKE (CI 19140:1), ULTRAMARINES (CI 77007), CHROMIUM OXIDE GREENS (CI 77288), FERRIC FERROCYANIDE (CI 77510).