EYES

Eye makeup is more than just cosmetics, it's an expression of individuality and a way to highlight your unique features. With our eye makeup collection, you can create captivating looks ranging from subtle everyday styles to striking, special occasion glamour.

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OWN IT MASCARA  openOWN IT MASCARA  b&a

OWN IT MASCARA

$ 44 00
NEXT DIMENSION LASH-BOOSTING MASCARA  openNEXT DIMENSION LASH-BOOSTING MASCARA

NEXT DIMENSION LASH-BOOSTING MASCARA

$ 44 00
+7 SHADES
PLAY-PEN EYELINER GONE BRONZIN openPLAY-PEN EYELINER GONE BRONZIN ecomface2_cropped

PLAY-PEN EYELINER

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$ 40 00
+13 SHADES
LUXE LIDS EYE STIX CHEEKY CHESTNUT open

LUXE LIDS EYE STIX

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$ 43 00
+8 SHADES
EYEBROW PENCIL BROWNIE openEYEBROW PENCIL BROWNIE closed

EYEBROW PENCIL

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$ 37 00
+4 SHADES
SKETCH POT GEL EYELINER ASTRAL openSKETCH POT GEL EYELINER ASTRAL ecomface2_cropped

SKETCH POT GEL EYELINER

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$ 44 00
EYES THE LIMIT LUXE LIDS DUOLUXE LIDS EYE STIX TAUPE IT UP open

EYES THE LIMIT LUXE LIDS DUO

$ 49 00
Ultra Luxe Volume Individual ClustersUltra Luxe Volume Individual Clusters

Ultra Luxe Volume Individual Clusters

$ 54 00
Ultra Luxe Naked Natural Individual ClustersUltra Luxe Naked Natural Individual Clusters

Ultra Luxe Naked Natural Individual Clusters

$ 23 00
Salon Edition Everyday ClustersSalon Edition Everyday Clusters

Salon Edition Everyday Clusters

$ 49 00
Mini Natural Silk Lash Style #1Mini Natural Silk Lash Style #1

Mini Natural Silk Lash Style #1

$ 19 00
Mini Natural Silk Lash Style #2Mini Natural Silk Lash Style #2

Mini Natural Silk Lash Style #2

$ 19 00
Mini Natural Silk Lash Style #3Mini Natural Silk Lash Style #3

Mini Natural Silk Lash Style #3

$ 19 00
DESERT BLOOM EYESHADOW PALETTEDESERT BLOOM EYESHADOW PALETTE

DESERT BLOOM EYESHADOW PALETTE

$ 69 00
ALL-OUT VOLUMISING MASCARA  openALL-OUT VOLUMISING MASCARA  b&a

ALL-OUT VOLUMISING MASCARA

$ 44 00
EYELASH GLUE

EYELASH GLUE

$ 18 00
PERFECT PRECISION LASH APPLICATOR  fullPERFECT PRECISION LASH APPLICATOR  closeup

PERFECT PRECISION LASH APPLICATOR

$ 15 00
Mini Natural Silk Lash Style #4Mini Natural Silk Lash Style #4

Mini Natural Silk Lash Style #4

$ 19 00

Frequently Asked Questions

Whether you're a full-glam queen or a no-makeup-makeup babe, our eyehsadow FAQ spills all the deets.

What is the best eyeshadow for beginners?

The easiest eyeshadow for beginners to use is a cream eye shadow like our Luxe Lids Eye Stix. They’re easy to apply and offer a wide range of shades for everyday wear. If you prefer a powder eyeshadow, a neutral toned palette is a great all-rounder that can create looks for a range of day to night occasions.

How do I apply cream eye shadow?

Our cream eye shadow formulas come in easy-to-use stick form, combining expert precision with user friendly application. Begin by applying at the lash line then work gently over the eyelid. Use a brush or your fingertip to blend into the crease.

Do you need to put anything on before eyeshadow?

A little prep goes a long way when it comes to eyeshadow. Yes, applying an eyeshadow primer or light layer of concealer helps create a smooth, even base and prevents creasing.

Should I use a brush or fingers to apply eyeshadow?

Either! Brush application can offer greater control for precise blending and layering powder eye shadow, whereas your fingers can be effective for blend cream eye shadow well by applying warmth.

Can I wear eyeshadow every day?

Absolutely. Even on your off-duty days, a wash of colour or subtle shimmer can enhance your eyes for a bit of everyday polish.