Napoleon Perdis has always sought to demystify and democratize makeup. The self-taught
beauty impresario has aimed to conjure the celebrity in every woman.
Napoleon Perdis has always sought to democratize make-up ever since picking up his first brush at the age of 13 to help his glamorous mother prepare for an evening out. Fast forward to 1995 and the opening of his first concept store on Sydney’s Oxford Street, boasting a full cosmetics collection. Vivid, vivacious colour soon became his trademark, and Napoleon’s reputation soon propelled him into editorial work for magazines and television, allowing him to spread his glamour gospel and make trends accessible for all.
Napoleon and his creative team have become backstage regulars at both New York and Australian Fashion Weeks where they work with the industry’s top designers to create and communicate the trends of the season. While the Napoleon Perdis philosophy is strongly influenced by fashion, the brand is about runway and reality. It’s about celebrating and elevating your natural beauty with confidence-building products. Products boast built-in educators and pro-tips and are charged with a feel-fabulous! message of female empowerment.
In 2008, Napoleon launched a second cosmetics line, NP Set. Now available at over 1600 Target USA stores as well as at 300 Target Australia stores, it is inspired by the notion of California cool with exuberant colours, clever packaging and the spirit of glamour on the go. The collection is 98% paraben-free and boasts organic benefits and recyclable packaging for the most discerning glamazon.
Today Napoleon Perdis has 72 concept stores and over 4,500 point-of-sale locations in Australia and New Zealand. In the United States, the brand has two concept stores, including the flagship on Hollywood Boulevard, and is represented at Dillard’s department stores, Stage Stores, and over 370 Ulta stores across the country, as well as at select independent retailers, including Planet Beauty and Dermstore.com.
Education is a key focus for the Napoleon Perdis brand. Napoleon launched the first Napoleon Perdis Make-up Academy in 1993 and there are currently seven campuses in Australia and one on Hollywood Boulevard in California with more to launch in the coming year.
Napoleon has received many accolades for his contribution to the beauty business. Most recently, he received a Genius Award from US ELLE magazine and the International Achievement Award from the prestigious Fashion Group International for being a leader in his field.